Scout and Cloth Campaign

 

Our group has decided to go with a local clothing store "Scout and Cloth" in St. George. they are currently not selling mens clothing, which is what our group is going to produce for the shop.    

   Persona-Travis is a comic book illustrator. He and his roommates who are also in the entertainment business want to be filmmakers. Travis is trying to get ready for his acting audition. He wants to give a good first impression, so he decides to buy new clothes. During the weekends, he enjoys riding his skateboard cruiser around the park with his friends.

 My artifact will be designing the gift Card, price tag and its business card for Scout and Cloth. 

Mis-en-Scene

Everything you see on a movie screen is more or less the art director's responsibility. They basically juggle just about everything from the clothes to the set and the makeup. all so the viewer can feel like they are watching an actual living breathing world.

The Matrix had the challege of creating this  virtual world, so naturally the film had not one but two art directors:  Hugh Bateup and Michelle McGahey. Hugh Bateup is well known for supporting the Wachowski's art form for the "Matrix" trilogy. He then again became the assistant art director for their next film"Speed Racer".Michelle McGahey  perviously worked on Tv films and a movie called "Dark World" which you can tell has a lot of resemblance with the matrix's dark clothing and set design.

 

 The wardrobe was so inspirational that it was highly used afterwards in films such as "Equilibrium" and also "Dark World"